{"id":5037,"date":"2024-03-07T09:06:21","date_gmt":"2024-03-07T09:06:21","guid":{"rendered":"https:\/\/zv3d.wpengine.com\/us\/?p=5037"},"modified":"2025-01-29T15:20:04","modified_gmt":"2025-01-29T09:50:04","slug":"zeta-powers-sparrows-credit-card-for-the-underserved","status":"publish","type":"post","link":"https:\/\/www.zeta.tech\/us\/resources\/blog\/zeta-powers-sparrows-credit-card-for-the-underserved\/","title":{"rendered":"Zeta Powers Sparrow\u2019s Industry-leading Credit Card for the Underserved"},"content":{"rendered":"
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Contents<\/div>\n
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  1. Highlights<\/strong><\/a><\/li>\n
  2. #1 Customer experience for cardholders<\/strong><\/a><\/li>\n
  3. Fastest time-to-market<\/strong><\/a><\/li>\n
  4. Unparalleled card program management capabilities<\/strong><\/a><\/li>\n
  5. Upcoming features and customer experiences<\/strong><\/a><\/li>\n<\/ol>\n<\/section>\n

    We are incredibly excited to share the story of Sparrow – a credit card for underserved Americans, powered by Zeta Tachyon – our Next-Gen Processing Platform. In under 6 months, the Sparrow card has become a leading card in the US non-prime segment, thanks to its modern approach and amazing consumer experience.<\/p>\n

    Highlights of the Sparrow credit card management app<\/strong><\/h2>\n
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    • Sparrow was founded by industry veterans – Evan Feldman and Lisa Sturm – who have spent 30+ years building and managing large-scale credit card portfolios<\/li>\n
    • Sparrow\u2019s credit card went live in October, leveraging Zeta for processing, mobile and web apps, servicing, and data platform<\/li>\n
    • Zeta has enabled Sparrow to deliver the Best Customer Experience<\/strong>, the Fastest Time-to-Market<\/strong>, and Unparalleled Program Management Capabilities<\/strong><\/li>\n
    • Customers love everything about the card experience, especially the instant virtual card issuance (allowing the journey from application to first card purchase in minutes), fast and modern mobile app (with <100ms response time for any action), in-app card controls, and self-service capabilities, as well as best-in-class customer support<\/li>\n
    • Sparrow went from concept to launch with 14 systems and 8 services in 8 months due to Zeta\u2019s fully integrated systems stack, comprehensive API and events catalog, and bespoke custom app development services<\/li>\n
    • Sparrow achieves high operational efficiencies by leveraging several other Zeta products, including our Saturn Servicing Suite for Customer Support and Operations, and Zeus Data Suite for BI and Analytics<\/li>\n<\/ul>\n

      Watch the highlights of the Sparrow card experience here:<\/strong><\/h2>\n