{"id":5999,"date":"2024-08-14T15:58:11","date_gmt":"2024-08-14T10:28:11","guid":{"rendered":"https:\/\/zv3d.wpengine.com\/us\/?p=5999"},"modified":"2024-08-22T20:03:58","modified_gmt":"2024-08-22T14:33:58","slug":"the-issuers-guide-to-push-tokenization","status":"publish","type":"post","link":"https:\/\/www.zeta.tech\/us\/resources\/blog\/the-issuers-guide-to-push-tokenization\/","title":{"rendered":"The Issuers\u2019 Guide to Push Tokenization"},"content":{"rendered":"

Contents<\/strong><\/p>\n

    \n
  1. What is Push Tokenization<\/strong><\/a><\/li>\n
  2. How Issuers Can Enable Push Tokenization<\/strong><\/a><\/li>\n
  3. Advantages of Push Tokenization<\/strong><\/a><\/li>\n<\/ol>\n

    Digital payments have changed the way people transact.<\/p>\n

    Consumers demand speed, security, and convenience, which in turn has made digital wallets increasingly popular. In 2023, they accounted for 50% of e-commerce and 30% of Point of Sale (POS) transactions globally. With the digital payments market projected to grow from $10.09 trillion to $16.63 trillion by 2028, banks have a significant opportunity to lead in this expanding sector.<\/p>\n

    One of the key assurances digital wallets bring is transaction security. Built around card tokenization capabilities that replace sensitive card data with secure tokens, digital wallets offer reduced fraud and higher protection of cardholder data during transactions.<\/p>\n

    In our previous blogs on tokenization<\/a> and mobile tap and pay transactions<\/a>, we explored the broader concept of securing card transactions with tokenization and how mobile-based digital wallets facilitate contactless payments through tokenized cards. This blog dives into push tokenization and its critical role in further enhancing security and user experience.<\/p>\n

    What is Push Tokenization<\/span><\/h2>\n

    Push provisioning streamlines the process of adding cards to digital wallets or merchant applications, making it easy, quick, safe, and convenient for consumers. Unlike traditional methods where the cardholder initiates the process, push provisioning is initiated by the card issuer. This approach reduces potential errors and enhances security.<\/p>\n

    Traditionally, to add their cards to a digital wallet, customers need to manually enter card details in the application – such as card number, expiry date, and security code – introducing risks of human error and fraud. Push provisioning eliminates these risks by using secure channels and encryption to transfer card credentials directly to the digital wallet.<\/p>\n

    Push tokenization flow<\/strong><\/p>\n

    Let\u2019s assume Bob wishes to push his credit card to the Walmart merchant app as well as the Google Pay wallet. Let’s see how he uses his bank\u2019s mobile app to seamlessly push his credit card to the digital wallet first.<\/span><\/p>\n

    Step 1: Initiate Token Push<\/strong><\/p>\n