{"id":6605,"date":"2024-10-10T19:02:12","date_gmt":"2024-10-10T13:32:12","guid":{"rendered":"https:\/\/zv3d.wpengine.com\/us\/?p=6605"},"modified":"2025-01-29T14:43:48","modified_gmt":"2025-01-29T09:13:48","slug":"sparrow-x-zeta-wins-tearsheets-best-banking-card-product-award","status":"publish","type":"post","link":"https:\/\/www.zeta.tech\/us\/resources\/blog\/sparrow-x-zeta-wins-tearsheets-best-banking-card-product-award\/","title":{"rendered":"Sparrow x Zeta Wins Tearsheet\u2019s Best Banking Card Product Award"},"content":{"rendered":"<p><span class=\"TextRun SCXW165487655 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW165487655 BCX8\">We are proud to announce that <\/span><span class=\"NormalTextRun SCXW165487655 BCX8\">the <\/span><span class=\"NormalTextRun SCXW165487655 BCX8\">Sparrow<\/span><span class=\"NormalTextRun SCXW165487655 BCX8\"> card<\/span><span class=\"NormalTextRun SCXW165487655 BCX8\">, <\/span><span class=\"NormalTextRun SCXW165487655 BCX8\">powered by Zeta<\/span><span class=\"NormalTextRun SCXW165487655 BCX8\">,<\/span><span class=\"NormalTextRun SCXW165487655 BCX8\"> has been recognized with <\/span><span class=\"NormalTextRun SCXW165487655 BCX8\">Tearsheet&#8217;s<\/span><span class=\"NormalTextRun SCXW165487655 BCX8\"> prestigious <\/span><span class=\"NormalTextRun SCXW165487655 BCX8\">Best Banking Card Product<\/span><span class=\"NormalTextRun SCXW165487655 BCX8\"> award <\/span><span class=\"NormalTextRun SCXW165487655 BCX8\">at<\/span><span class=\"NormalTextRun SCXW165487655 BCX8\"> The Big <\/span><span class=\"NormalTextRun SCXW165487655 BCX8\">Bank<\/span><span class=\"NormalTextRun SCXW165487655 BCX8\"> Theory Awards<\/span><span class=\"NormalTextRun SCXW165487655 BCX8\"> 2024<\/span><span class=\"NormalTextRun SCXW165487655 BCX8\">. <\/span><span class=\"NormalTextRun CommentStart SCXW165487655 BCX8\">In <\/span><span class=\"NormalTextRun SCXW165487655 BCX8\">just six months, the Sparrow credit card, <\/span><span class=\"NormalTextRun SCXW165487655 BCX8\">aimed to cater to underserved Americans<\/span><span class=\"NormalTextRun SCXW165487655 BCX8\">,<\/span> <span class=\"NormalTextRun SCXW165487655 BCX8\">became a leading card in the US non-prime segment, owing to its modern approach and excellent consumer experience.\u00a0<\/span><\/span><span class=\"EOP SCXW165487655 BCX8\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n<h2><span class=\"TextRun SCXW97508513 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW97508513 BCX8\" data-ccp-parastyle=\"heading 2\">Recognizing Excellence in Innovation<\/span><\/span><span class=\"EOP SCXW97508513 BCX8\" data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:160,&quot;335559739&quot;:80}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">Tearsheet\u2019s annual Big Bank Theory Awards celebrate the leaders and innovators in banking, highlighting products that push boundaries in user experience, technology, and financial empowerment. Sparrow&#8217;s win in the Best Banking Card Product category underscores its rapid rise to becoming a top choice for underserved, non-prime credit consumers.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Zack Miller, Founder and Editor-in-Chief at Tearsheet and a member of the award jury highlighted why the Sparrow card stood out, stating:<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-6611 size-large\" src=\"https:\/\/www.zeta.tech\/us\/wp-content\/uploads\/sites\/2\/2024\/10\/Frame-12-1024x462.png\" alt=\"zack-miller-quote\" width=\"1024\" height=\"462\" srcset=\"https:\/\/www.zeta.tech\/us\/wp-content\/uploads\/sites\/2\/2024\/10\/Frame-12-1024x462.png 1024w, https:\/\/www.zeta.tech\/us\/wp-content\/uploads\/sites\/2\/2024\/10\/Frame-12-300x135.png 300w, https:\/\/www.zeta.tech\/us\/wp-content\/uploads\/sites\/2\/2024\/10\/Frame-12-768x346.png 768w, https:\/\/www.zeta.tech\/us\/wp-content\/uploads\/sites\/2\/2024\/10\/Frame-12-1536x693.png 1536w, https:\/\/www.zeta.tech\/us\/wp-content\/uploads\/sites\/2\/2024\/10\/Frame-12-2048x924.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h2><span class=\"TextRun SCXW246515158 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW246515158 BCX8\" data-ccp-parastyle=\"heading 2\">A Game-Changing Credit Card for the Underserved<\/span><\/span><span class=\"EOP SCXW246515158 BCX8\" data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:160,&quot;335559739&quot;:80}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">The Sparrow card is a customer-first solution that empowers underserved individuals to build credit while gaining financial education. It has become the 2nd highest-rated card on Credit Karma, not just within non-prime, but across more than 150 cards from all banks on the Credit Karma platform. <\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Evan Feldman, Co-CEO of Sparrow Financial, encapsulates this journey of innovation, stating:<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-6610 size-large\" src=\"https:\/\/www.zeta.tech\/us\/wp-content\/uploads\/sites\/2\/2024\/10\/Frame-13-1024x519.png\" alt=\"evan-feldman-quote\" width=\"1024\" height=\"519\" srcset=\"https:\/\/www.zeta.tech\/us\/wp-content\/uploads\/sites\/2\/2024\/10\/Frame-13-1024x519.png 1024w, https:\/\/www.zeta.tech\/us\/wp-content\/uploads\/sites\/2\/2024\/10\/Frame-13-300x152.png 300w, https:\/\/www.zeta.tech\/us\/wp-content\/uploads\/sites\/2\/2024\/10\/Frame-13-768x389.png 768w, https:\/\/www.zeta.tech\/us\/wp-content\/uploads\/sites\/2\/2024\/10\/Frame-13-1536x778.png 1536w, https:\/\/www.zeta.tech\/us\/wp-content\/uploads\/sites\/2\/2024\/10\/Frame-13-2048x1038.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span class=\"TextRun SCXW144261419 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW144261419 BCX8\"><br \/>\nWatch the highlights of the Sparrow card experience here:<\/span><\/span><span class=\"EOP SCXW144261419 BCX8\" data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" id=\"video-iframe\" style=\"width: 100%; height: 520px;\" title=\"YouTube video player\" src=\" https:\/\/www.youtube-nocookie.com\/embed\/tG5XfzKnock?si=vP_Ujum9X5sVZXsi&amp;rel=0&amp;showinfo=0&amp;autohide=1\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2><span class=\"TextRun SCXW84465794 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun CommentStart SCXW84465794 BCX8\" data-ccp-parastyle=\"heading 2\">Why Sparrow Stands Out<\/span><\/span><span class=\"EOP SCXW84465794 BCX8\" data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:160,&quot;335559739&quot;:80}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">The Sparrow card provides underserved customers with the tools they need for financial independence. Zeta\u2019s platform offers a modern, API-first infrastructure that supports seamless real-time interactions, enabling Sparrow to:<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"-\" data-font=\"Aptos\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Aptos&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Deliver the best customer experience<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"-\" data-font=\"Aptos\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Aptos&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Achieve fastest time-to-market<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"-\" data-font=\"Aptos\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Aptos&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Leverage unparalleled program management capabilities<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Bhavin Turakhia, CEO &amp; Co-founder of Zeta, reflects on the success of the partnership in transforming the non-prime credit landscape and shares a glimpse into the future innovations that will further elevate Sparrow\u2019s offering.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-6609 size-large\" src=\"https:\/\/www.zeta.tech\/us\/wp-content\/uploads\/sites\/2\/2024\/10\/Frame-14-1024x607.png\" alt=\"bhavin-turakhia-quote\" width=\"1024\" height=\"607\" srcset=\"https:\/\/www.zeta.tech\/us\/wp-content\/uploads\/sites\/2\/2024\/10\/Frame-14-1024x607.png 1024w, https:\/\/www.zeta.tech\/us\/wp-content\/uploads\/sites\/2\/2024\/10\/Frame-14-300x178.png 300w, https:\/\/www.zeta.tech\/us\/wp-content\/uploads\/sites\/2\/2024\/10\/Frame-14-768x455.png 768w, https:\/\/www.zeta.tech\/us\/wp-content\/uploads\/sites\/2\/2024\/10\/Frame-14-1536x910.png 1536w, https:\/\/www.zeta.tech\/us\/wp-content\/uploads\/sites\/2\/2024\/10\/Frame-14-2048x1213.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h2><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240,&quot;335559740&quot;:279}\"><span class=\"TextRun SCXW33723964 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW33723964 BCX8\" data-ccp-parastyle=\"heading 2\">Conclusion<\/span><\/span><span class=\"EOP SCXW33723964 BCX8\" data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:160,&quot;335559739&quot;:80}\">\u00a0<\/span>\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">Sparrow\u2019s win is a testament to its ability to deliver experiences that resonate with its customers. In an increasingly commoditized market, creating standout card programs demands modern, customer-centric solutions offering seamless digital experiences. That\u2019s exactly what Sparrow delivers, made possible by Zeta\u2019s next-gen platform.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.zeta.tech\/in\/contact-us\"><span data-contrast=\"auto\">Contact us<\/span><\/a><span data-contrast=\"auto\"> to discover how Zeta can help you deliver market-leading card experiences that your cardholders will love.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sparrow card, powered by Zeta, has won Tearsheet\u2019s Best Banking Card Product award for empowering underserved Americans with modern, customer-first experiences.<\/p>\n","protected":false},"author":11,"featured_media":6617,"comment_status":"open","ping_status":"open","sticky":false,"template":"single-new.php","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-6605","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-updates"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.1 (Yoast SEO v25.1) - 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