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- Cards & Payments
- 5 min
The Issuers’ Guide to Push Tokenization
Push tokenization boosts payment security and convenience for card issuers, streamlining how cards are added to digital wallets. Learn the...
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Bharathi Shekar
Director, Product
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- Cards & Payments
- 5 min
Optimizing Issuance for iOS and Android Digital Wallets
For issuers, enabling cards for availability and easy addition to both iOS and Android digital wallets is key to staying...
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Bharathi Shekar
Director, Product
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- Cards & Payments
- 6 min
The Issuers’ Guide to Mobile-Based Tap-to-Pay Transactions
2024 is the year of tap-to-pay transactions. We break down the hype around mobile wallet tap-to-pay and highlight what issuers...
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Bharathi Shekar
Director, Product
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- Cards & Payments
- 5 min
Token Talk: Demystifying Tokenized Card Payments for Modern Issuers
Tokenized card payments are table stakes for issuers today, enabling a range of business benefits and enabling use cases like...
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Bharathi Shekar
Director, Product
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- Cards & Payments
- 5 min
ISO 8583 Simplified: How Card Payments Work
For card portfolio managers at banks or credit unions, understanding the ISO 8583 messaging format can help deliver secure, innovative...
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Bharathi Shekar
Director, Product
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- Technology
- 5 min
Achieving Frictionless Payments with 3D Secure: Part 2
3D Secure 2 revolutionizes online payment security by reducing fraud, while also allowing issuers and merchants to offer frictionless, one-click...
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Bharathi Shekar
Director, Product
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- Technology
- 4 min
Enhancing Online Transaction Security with 3D Secure: Part 1
Traditional security measures may work well for in-store transactions, but 3DS is an important universal protocol for online card transactions.
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Bharathi Shekar
Director, Product
Bharathi Shekar
Director, Product
Bharathi Shekar is a Director of Product at Zeta and leads a product portfolio covering payments and data. An engineer turned product manager, he has over 20 years of experience leading product and engineering teams. Bharathi is a passionate and hands-on creator and is credited with 17 patents and 4 defensive publications. Prior to Zeta, Bharathi led product management for companies like Baker Hughes, a GE company and Ola (ANI Technologies Pvt. Ltd.).
