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- UPI
- 6 min
Reimagining Payment Strategy with UPI Innovation
UPI is no longer about infrastructure - it’s about experience. Here’s how banks can turn UPI into a growth platform...

Mehul Mistry
Sr. Vice President - Customer Success, Strategy and Growth
Mehul Mistry leads Customer Success, Growth and Strategy for India, overseeing Zeta’s strategic relationships with major clients in addition to developing new partnerships and growth strategies. An industry veteran with stints both as a senior banker and a banking-tech leader, Mehul has over 20 years of leadership expertise at Wibmo (a PayU company), IDFC First Bank, Kotak Mahindra Bank, and Barclays Bank. He has in-depth expertise in launching and scaling digital channels with specialization in open/API banking, neo banking, product innovation, digital payments, mobile wallets/prepaid cards, digital platforms, e-commerce and digital marketing.