- Perspectives
- 3 min
Zeta 2024: Progress and Perspectives for 2025
As the banking industry embarks on another fantastic year, we're honored to be partnering with institutions at the forefront of its transformation.
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Bhavin Turakhia
Co-Founder & CEO, Zeta
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- News & Updates
- 2 min
Sparrow x Zeta Wins Tearsheet’s Best Banking Card Product Award
Sparrow card, powered by Zeta, has won Tearsheet’s Best Banking Card Product award for empowering underserved Americans with modern, customer-first experiences.
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- Technology
- 5 min
Understanding the Role of Dynamic CVV in Digital Fraud Prevention
Enabling dynamic CVV in cards can help issuers build stronger customer trust and reduce the financial impact of fraud on businesses and consumers.
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Bharathi Shekar
Director, Product
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- Perspectives
- 5 min
Why Financial Institutions Fail to Modernize and How to Fix It
In a recent conversation with innovation expert Geoffrey Moore, we explored the challenges banks face in modernization. Moore’s 4 Zones of Transformation framework—Performance, Productivity, Incubation, and Transformation—offers a clear roadmap for financial institutions. By understanding these zones, banks can better manage tech debt, foster innovation, and drive long-term success.
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Gary Singh
President, North America
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- Credit Line on UPI
- 6 min
Credit Line on UPI: Why Proactive Planning is Key to Success
Credit Line on UPI (CLOU) is revolutionizing digital lending in India, presenting banks with a $1 trillion opportunity by 2030. To succeed, banks must plan ahead—evaluating market trends, regulatory shifts, and technology readiness to unlock new revenue and reshape traditional lending products.
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Salil Ravindran
Product Marketing at Zeta
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- AI in Banking
- 5 min
Decoding the US Regulatory Landscape for AI Adoption in Banking
As AI continues to reshape banking, regulatory themes like data privacy, transparency, and ethical frameworks are evolving to create guardrails for its adoption.
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Karla Booe
Chief Compliance Officer, Zeta
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- Credit Line on UPI
- 6 min
Rewriting India’s EMI Rulebook With Credit Line on UPI (CLOU)
Discover how Credit Line on UPI can revolutionizing India’s loan repayment system, shifting from traditional EMIs to more adaptable EPIs, and enabling cashflow-based financing for cashflow-dependent borrowers.
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Deepak Kumar
Head of Product Management at Zeta India
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- Cards & Payments
- 5 min
Family Hub Card Programs: The Next Growth Engine for Credit Unions
Credit Unions face a sustainability challenge with their aging members, but engaging Gen Z through family programs could drive long-term growth.
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Jeff Van Wie
Senior Vice President of Sales and Business Development at Zeta
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- Credit Line on UPI
- 4 min
A Definitive Blueprint for Digital Credit: The $1T Opportunity With Credit Line On UPI
As we witness the birth of digital credit in its truest form with credit line on UPI, banks need guidance on effectively planning, launching, and scaling products on CLOU.
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Sivaram Kowta
President, Banking, Zeta India
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- Technology
- 6 min
Unlocking Business Potential with Next-Gen Processing Platforms: A Comparative Insight
Banking technology has needed an upgrade for years and next-gen processing platforms offer a real alternative, as confirmed by perspectives from Datos Insights, Celent, and Zeta.
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Chris Harris
Head of US Marketing for Zeta
